How Much Are Your Competitors Spending on Their Dental Marketing Budgets? (And Why You Shouldn’t Care.)
Are you keeping up with the Joneses? Or at least Dr. Jones down the street? Maybe it’s just the Greener Grass Syndrome, but it sure seems like he gets more new dental patients, drives a nicer car, has better looking kids, and plays to a lower golf handicap. Does he spend more than you on […]
FYI About ROI: How to Know If You’re Getting the Most From Your Dental Marketing Budget
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” — John Wanamaker Does that sound like you? If so, don’t be (too) ashamed. You’re not alone. One survey conducted by Dental Economics found that more than 50% of dental practices don’t track the results of their marketing […]
Dental Call Tracking: Does Your Practice Need it?
The primary objective of your digital marketing strategy is to bring in new patients. But for that to happen, your phone has to ring. And while a ringing phone is good news for a dental practice, if you don’t know what marketing sources are generating the phone calls, how are you able to determine what’s […]
Key Dental KPIs to Master for a Thriving Practice
If you want to run a thriving private dental practice, providing high-quality dental care is not enough to keep your doors open. There are a few key performance indicators (KPIs) that you need to understand and monitor consistently. Monitoring these dental KPIs will allow you to pinpoint issues that are cutting your profits and make […]
Production and Collections in Private Dental Practices: What They Are & Why You Should Care
All dentists want to have profitable practices. After all, the more profitable the practice, the more money there is to go around. Typically, more money equals a happier, more productive, and committed team, a happier dentist, and in turn, happier patients. It’s a win-win-win. But profit doesn’t happen accidentally. To manage a profitable dental practice, […]