Dental Marketing

If you could get 80 percent of your revenue from just 20 percent of your patients, would you take it? If you’re familiar with the Pareto principle (maybe you’ve heard it referred to as the 80/20 rule), you know what I’m talking about. This unique ratio has shown up in just about every aspect of […]

Dental SEO is a hugely important part of your dental marketing efforts. There are a variety of factors that contribute to your SEO success, but one key element that you should never overlook or underestimate is your office’s online reviews. When was the last time you read a review of a product or company before […]

So, you’re a DIY dental marketing master huh? You see endless opportunities to use your creative side. You like to take a more hands-on approach in both your professional and personal endeavors. You also enjoy saving a little money when you have the chance and believe me; we get it. You’ve come to the right […]

Many of us in dental marketing and specifically those who do social media for dentists just experienced the “Oh Crap!” moment as Facebook started fully rolling out changes to local business pages that had previously been in beta testing. But it’s ok. We’ve got the skinny on what you need to know about these changes and […]

When last we spoke, we determined that every dentist wants reviews from their patients (and I told you how to get them). We also know that a bad one can ruin your day. Nobody wants a rotten review on their wall. Generally speaking, everybody wants (good) reviews. So let’s take a step back and figure […]