PPC search ads for dentists: don’t play hide and seek with new patients
At any given moment, there are many people in your area searching online for dentists. That’s the good news. The bad news is that you may not be showing up in their search results. And even if you have put the time and effort into your dental website’s search engine optimization (SEO), your competitors might […]
Digital display ads for dentists: get the attention you deserve
Even if you’re a bit on the introverted side, attracting attention to yourself is something you need to do if you want to grow your dental practice. Placing digital display ads on Google, Facebook, or Instagram can be a great way to make yourself stand out and provide a real boost to your inflow of […]
Use digital advertising funnels to attract new dental patient leads
Digital advertising for your dental practice may seem pretty straightforward — place an ad and wait for new patients to show up. But it’s not quite that simple. Your online ads are just one part of the overall digital marketing funnel that leads new patients into your office. After attracting people with your dental advertising, […]
Why should dentists use digital advertising?
In case you didn’t know, it has been more than 25 years since the birth of digital advertising. The mid-nineties brought us the first online banner ad from AT&T and Yahoo’s launch of search ads. Since then, digital advertising has grown exponentially, leaving traditional marketing media in the dust. It’s not hard to see the […]
Is your social media working for your dental practice?
Knowing how well your dental social media marketing efforts are performing is important. Even though the platforms you use are free, social media marketing for your dental practice can drain both time and money if it is not being done effectively. There are dozens (and dozens) of measurable metrics available through Facebook, Instagram, YouTube, and […]
How to plan a successful social media strategy for your dental practice
Ready to get started with social media marketing for your dental practice? Great! Just like with any other marketing strategy, you need a plan if you want to be successful. It will come down to who you’ll be targeting, how often you’ll engage with them, what content you’ll be sharing, and how you can produce […]
The best social media channels for dental marketing
So, you’ve decided that you want to use social media to market your dental practice. (Smart move!) But there are SO many social channels (literally hundreds) out there. Even narrowing down to the most popular ones still gives you dozens of options. How can you possibly cover them all? A shotgun approach is really not […]
Should your dental practice be social?
More than 75% of dental practices use social media to attract patients. But does that mean dental social media marketing is a good fit for your office? There are a number of reasons why your dental practice should (or shouldn’t) add social media to your marketing mix. The decision is up to you. Four reasons […]
How to Present Treatment Plans to Your New Dental Patients
Your first appointment with your new dental patient is going well. They seem to like your team. They’re impressed with your office. And you really seemed to hit it off when they sat in the chair. Then, comes the moment of truth — presenting the treatment plan. Although new patients will hope to get in […]
How to Make Your New Dental Patient’s First Appointment a Great One
You only get one shot at making a great first impression. And that’s certainly true when a new dental patient visits your office for their first appointment. If all goes well, you may have a loyal patient for life. But if you do anything that makes the patient feel undervalued, it’s not likely they’ll return. […]