Dental Marketing


Your Dental Website Needs Check Ups Too

dental website checkup

You stress the importance of regular check ups to your dental patients, but do you practice what you preach when it comes to maintaining a healthy dental website? Many dentists get a shiny, new website that looks and works great for a while, but then gradually degrades from neglect. If you want to keep your […]

Added on: September 21, 2020 | Posted In: Dental Marketing, Web Design

Want Healthier Dental Website SEO? E-A-T Better.

dental seo e-a-t

Even if you’ve done all the “right” things to optimize your dental website, your dental SEO may not be as healthy as it could be. Dental websites fall under Google’s “YMYL” topics (Your Money or Your Life). When it comes to sites that could potentially impact a person’s health or financial well-being, Google wants the […]

Added on: September 16, 2020 | Posted In: Dental Marketing, Dental SEO

Optimize Your Dental Website Tags for People (Not Search Engines)

dental website user

HTML tags (title, header, and description) used to carry a lot of weight in the earlier days of dental search engine optimization (SEO).  But that was when they were easy to fool. Since then, search engines have become smarter and those tags that used to heavily influence search results no longer do. But that doesn’t […]

Added on: September 15, 2020 | Posted In: Dental Marketing, Dental SEO

When the Going Gets Tough, the Tough Dentists Get Marketing

dental marketing in tough times

As dental practices start to feel the crunch of a troubled economy, it’s only natural to think that the best course of action is to find ways to cut expenses. That makes sense, but not if you’re viewing dental marketing as one of those expenses. Marketing is more of an investment than a cost. To […]

Added on: September 10, 2020 | Posted In: Budgeting, Dental Marketing, Favorites

Time or Money? What Do You Want to Save with Your Dental Marketing Strategy?

save time save money dental marketing

Choosing the right dental marketing services to grow your practice often comes down to two factors — time and money. You probably don’t want to spend a lot of either, but prioritizing which of those you want to save can help you choose the right approach for your marketing. You want to save money If […]

Added on: September 8, 2020 | Posted In: Dental Marketing