The 6 Most Important Elements of Your Dental Brand Identity
There is no question that a strong dental logo is important to the success of your business. Paul Rand, the legendary designer of corporate logos for UPS, IBM, and ABC, stated that “design is the silent ambassador of your brand.” Rand was referring to a brand’s visual identity, which comprises several elements that work together […]
Choosing the Right Dental Logo for Your Practice
Not to put any pressure on you, but selecting the right dental logo (along with the right name) can be the toughest part of branding your practice. A visual representation of your dental brand, your logo will appear everywhere from signs to stationery to ads to billboards. And, much like a bad tattoo, a poor […]
How Demographics Influence Your Dental Marketing Plan
How much do you know about the demographics of the community surrounding your dental office? Setting up shop in the right neighborhood and understanding the people who live nearby are both critical for the success of your dental practice and your dental marketing plan. Without knowing who your patients (and future patients) are, it will […]
Getting Persona(l) with Your Dental Patients
You probably have the demographics for your ideal dental patient figured out already. (If not, read this article.) But demographics really only address “who” those patients are. If you want to dig into the what, where, why, and how of the patients you are trying to attract to your dental practice, you need to develop […]
Why Your Dental Referral Marketing Isn’t Working
Let’s face it. If setting up a dental referral program was easy, agencies like us would probably be out of business. Think about it. If each of your happy patients told their friends, families, co-workers, neighbors, and complete strangers how great your office was, you’d be turning away an overflow of new dental patients. So, […]