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Custom Dental Photography Can Convert More Cases

A woman taking a photo - Golden Proportions Marketing

You’ve heard the old cliché: a picture’s worth a thousand words. But when it comes to photos of your own patients, pictures can be worth more. A lot more, if you’re using them to help convert restorative and cosmetic cases!

Where do I use my new images?

High quality dental photography can be used to attract new patients and educate existing patients about procedures they didn’t know about. Bottom line: pictures of your patients can increase your business. Using patient photography couldn’t be easier. It’s as simple as hanging their photos on your wall, creating a patient photo album, featuring patient photos in your dental website, advertising, brochures and other marketing pieces . . . there’s almost limitless uses of patient photography.

Where should I start?

You can take many of these photos yourself with a simple DSLR camera, or even your phone when in portrait mode. Forget about just using those scary retracted, clinical photos you take for your records. Take photos your patients want to see, like simple before and after portraits. (Play by HIPAA rules and don’t forget to have your patients sign a binding photo release!)

Hire a professional

To really emphasize the beauty of your dentistry, consider a professional photo shoot. Hire a reputable photographer and a makeup artist/hair stylist. Choose six to ten of your favorite patients and invite them to participate, all in a one day event. The results will be breathtaking.

With the professional talents of the makeup artist and hair stylist, your patients will look and feel amazing . . . and those feelings of confidence and joy will resonate through the photos. A professional photographer will use lighting, wardrobe and staging to capture your patients at their very best. These photos will do more to sell your dentistry than you can imagine.

Tips for a successful dental photo shoot

To get the most value from your photo shoot (whether you’re doing the photography or you hire a professional) follow these tips.

Just get started!

If you would like to have a professional photo shoot, but don’t know where to begin or who to call, GPM frequently organizes shoots for our clients across the country. We work with several extremely talented photographers and makeup artists; but if you prefer to use local professionals, we’d be happy to do the research for you and hire the best people for the job. We can even attend and oversee the entire process.

The truth is, you can talk and talk about the dentistry you offer to patients, but nothing makes the dramatic impact of a beautiful photo. Consider adding custom photography to your dental marketing strategy. Your patients will finally be able to see what you’ve been talking about.

Protect your photos and protect yourself! Download our free photo release today.


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